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California ISO Logo Updated

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Summary:

The ISO recently unveiled a new corporate identity, represented by updated artwork and a brand new tag line.

Extract:

For the last year, the California ISO has worked to redefine itself and its role in California’s energy industry, to reduce costs and streamline processes and become more customer focused. As part of that process the ISO recently unveiled a new corporate identity, represented by updated artwork and a brand new tag line. Their selection was based on extensive interaction with employees and stakeholders about the California ISO and its current industry role and future goals. The new logo design is a reflection of both the California ISO’s past strength and the bright future that lies ahead. Retaining some of the elements of the previous artwork, the new logo represents a “revitalized” organization that is refocused and poised for future success.

Document Locations:

• Current Issues - Archive